Shared Branch Marketing Materials

• Shared Branch Logo Sign
  • Prominently display the Shared Branch logo by having a sign on your building or on the doors of your lobby, for example. The logo should be visible to a member entering the building. All signs must appear in one of three colors, blue (PMS 308 or equivalent), black, white.
• Shared Branch Funds Availability Sign
  • Inside your lobby, you will need to display a Shared Branch Funds Availability Sign. The wording should say something similar to, “Funds deposited may not be immediately available. Check with your credit union for funds availability information.” While the sign should be prominently displayed, you are free to design the sign in a way that works with your lobby.
• NCUA Shared Branch Sign
  • If your credit union is insured by NCUA, you are required to display an NCUA Shared Branch Sign. For more information about NCUA signage requirements, visit NCUA.gov.
• Guest Member Fee Sign
  • If you offer additional services, you need to display a Guest Member Fee sign. This may be a separate sign or combined with other Shared Branch signage.

See examples of Shared Branch signage

Great question! Several variations of the CO-OP Shared Branch logo can be found here, along with logo guidelines.

Website: Visit CO-OP’s website to locate ATM and Shared Branch Locations.

Mobile App: Apple App Store / Google Play Store

Text: Text a ZIP code to 91989 to find nearby ATM and Shared Branch locations.

Search Widgets: Embed a CO-OP search widget on your website to help members find CO-OP locations by ZIP code.

Mobile and Online Integration: Your members can search on your credit union website or mobile app and results will be returned to your preferred channel via the Locator API feed. Registration of and API key is required to use the Locator feed. The Locator API is now part of Velera Developer Portal.

From brochures and flyers to emails and newsletters, there are a variety of ways to introduce the Shared Branch service to your members.

Here are some ideas and samples to get you started, including helpful cues and clues to pay attention to in your conversations with members.

The simple answer is that shared branching is a cooperative service that allows members from one credit union to conduct basic financial transactions at a different credit union. 

One way to increase member awareness of your Shared Branch service is to run a marketing campaign. As one of InNetwork’s valued partners, you receive in-kind access to shared branch marketing materials for your use.

Marketing materials included are email copy and banners, social media copy and graphics, printable material, digital graphics, and more.

Marketing materials for IDCheck can be found here.