Blog
Why Shared Branching Matters: The Key to Expanding Your Credit Union’s Reach
March 6, 2025
In today’s digital-first world, accessibility and convenience are critical to maintaining strong member relationships. While mobile banking and online services are essential, many credit union members still value in-person service—whether they’re traveling, relocating, or simply prefer face-to-face interactions. That’s where Shared Branching plays a vital role.
At InNetwork, we believe that Shared Branching isn’t just a perk—it’s a powerful strategy for credit unions to expand their reach, enhance service and strengthen member loyalty.
What is Shared Branching?
Shared Branching is a cooperative network that allows members of participating credit unions to conduct their banking at thousands of locations nationwide. Whether they’re across town or across the country, members can access their accounts just as if they were visiting their home branch. This network gives credit unions the ability to provide national coverage without the massive cost of expanding their own branch footprint.
The Key Advantages
1️⃣ Expanded Access Without the Overhead
Operating multiple branches is expensive, but Shared Branching offers nationwide convenience at a fraction of the cost. Instead of investing in brick-and-mortar locations, credit unions can tap into an existing network of service centers, providing members with more locations to conduct transactions.
2️⃣ A Competitive Edge Against Big Banks
One challenge credit unions face is competing with national banks that have widespread branch access. Shared Branching helps level the playing field by offering credit union members over 5,000+ locations across the country where they can make deposits, withdrawals, transfers, loan payments and more.
3️⃣ Stronger Member Satisfaction & Retention
Members want flexibility. They don’t want to worry about whether their credit union has a branch nearby when they travel, move, or work in different locations. With Shared Branching, they have seamless access to their accounts wherever they go. This convenience builds trust and loyalty, making members more likely to stay with their credit union long-term.
4️⃣ Disaster & Emergency Readiness
In times of natural disasters, branch closures, or unexpected events, Shared Branching ensures that members still have access to critical banking services. Whether it’s a hurricane, wildfire, or temporary closure, members can visit other credit unions in the network for uninterrupted service.
5️⃣ Enhanced Service for Business & Military Members
For business owners, frequent travelers, and military families, Shared Branching eliminates barriers to managing finances while on the move. Instead of relying solely on online banking, members can visit a physical branch wherever they are, making transactions quick and easy.
6️⃣ More than Just Transactions—A Community
Shared Branching isn’t just about convenience—it’s about collaboration. Credit unions that participate in Shared Branching reinforce the core philosophy of “people helping people.” Instead of competing, they work together to ensure members receive the best possible service, no matter where they are!
The Future of Shared Branching
As the financial landscape evolves, so do the needs of credit union members. While digital banking continues to grow, the demand for in-person service remains strong. Shared Branching offers the perfect balance—providing the benefits of physical locations without the financial burden of branch expansion.
At InNetwork, we’re dedicated to supporting Shared Branching and ensuring that credit unions continue to thrive. If you’re not already leveraging the power of Shared Branching, now is the time to explore how it can transform your member experience and strengthen your credit union’s future.
